SiteGaps

Site selection software

Site selection software, built for Australian networks.

Pick the right site faster. Demographics, demand, traffic and competitor coverage on one map, for retail, food and beverage, fitness, fuel and property networks running 5 to 500 sites.

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Self-serve from day one. No GIS engineer required.

2,400+

Variables across every catchment view

15,000+

Australian suburbs with full coverage

100+

Named tenants in the supply database

From A$220/mo

Pricing visible. No GIS engineer required.

What is site selection?

Site selection is the process of identifying and evaluating geographic locations for new commercial sites, retail stores, restaurants, gyms, fuel sites, mixed-use developments. A complete site selection analysis looks at the catchment population, the demographic fit to the brand, competitor density inside the trade area, and how the candidate site compares against the existing network.

Done well, site selection turns a multi-million dollar capex commitment into a defensible, data-led decision. Done poorly, it locks a network into a five-year underperformer. SiteGaps brings the four data layers most site selection teams need, catchment, demographics, supply, and forecast, onto one map.

A complete site selection workflow on one map.

Four data layers, one platform. Toggle each on or off; every metric in the report reconciles to whichever catchment is active.

Trade-area catchments

Trade-area catchments

Drive-time isochrones, radius circles, suburb boundaries, or a hand-drawn polygon. Every catchment shape feeds the same demographic and supply pipeline.

Granular census data analysis

Granular census data analysis

Population, age structure, income bands, household composition, dwelling mix, education, employment and many other variables, apportioned via SA1 capture ratios. Every figure reconciles to the catchment total.

Tenant and competitor mapping

Tenant and competitor mapping

Venue lists across small to large format retail, gyms & wellness, petrol stations, food and beverage, and custom POIs on request. Counts inside the primary and secondary catchments make competitive density immediate.

Comparison reports

Comparison reports

Save catchment snapshots and stack two or more locations against each other. Side-by-side matrix view across every metric in the analysis.

More than a map.

A map is a feature. This is the system around it. Put a site in front of a property committee and the questions start, about demand, about the store down the road, about whether this one is genuinely better than the other three on the list. SiteGaps answers them in two parts.

  1. The platform

    Where does the demand actually come from?

    Draw a catchment however you want, drive time, radius, suburb or freehand, and the demographics, competitors, spend and exposure populate underneath it. Then stack your shortlist side by side.

    • Catchments by drive time, radius, suburb or polygon
    • Demographics, competitors, spend and exposure on one map
    • Side-by-side comparison across every site on the list
    • Self-serve from A$220/month, no procurement cycle

  2. SiteGaps IQ

    What share of that catchment can this site actually win?

    IQ models capture rate against your own network rather than a generic benchmark. Turnover turned out to be unpredictable and capture rate did not, so capture rate is what it forecasts.

    • Trained on your existing stores, and validated against them first
    • Cannibalisation and territory impact before you commit to a lease
    • Every driver visible: competition, catchment population, age profile

Site selection for every kind of network.

Retail site selection

Match stores to customer profile. Identify gaps in network footprint. Avoid cannibalising existing trade areas.

Restaurant and QSR site selection

Forecast traffic, model drive-time cannibalisation, score every available pad against your top-performing stores.

Fitness and wellness site selection

Locate underserved fitness markets with the right age-band and income mix. Trade off catchment size against competitor saturation.

Fuel and convenience site selection

Catchment population, traffic count and competitor density on one map. Site-by-site demand modelling for the convenience retail mix.

Property and mixed-use site selection

Demand sizing for retail tenants, demographic fit for residential, walk-time and drive-time accessibility for office. One report covers all three.

Demographic intel at 150m granularity

Population, age, income and household profiles resolved to roughly 150 metres, then apportioned to whatever catchment you draw. State benchmarks and five-year change sit alongside every figure.

Self-serve from day one

Sign up and you’re in the product the same day. No procurement cycle, no implementation fee, no GIS engineer to onboard.

48 hours to first recommendation

From network upload to first ranked recommendation across a multi-site shortlist. Pricing is published on the pricing page.

How SiteGaps compares.

Seven platforms and consultancies serve the Australian site selection market. Only one lets you sign up yourself, at a price published on the page, with predictive modelling built into the product rather than sold as a consulting engagement.

CapabilitySiteGapsGapMapsGeotech Information ServicesSpectrum AnalysisPlacer.ai (US only)Colliers LocationIQGrowthFactor (US only)
Getting startedSelf-serveBook a demoScoped engagementScoped engagementSales-ledContactSelf-serve
What it costsA$220/mo, publishedQuote on requestPer engagementPer engagementQuote on requestQuote on requestQuote on request
Catchment typesAll fourTravel-time, radiusAnalyst-definedAnalyst-definedDrive-timeRadial, polygon, drive-timeAll four
Predictive modellingIn-platform & consulting—ConsultingConsulting——Consulting
Foot trafficModelledVisitation dataDevice data—Device data—Foot + vehicle
Cannibalisation analysisIn-platformImpact Analysis toolConsultingConsulting—ConsultingIn-app & consulting
Territory planningVia SiteGaps IQTerritory mapping—With exclusion zones—ConsultingIn-app & consulting
Australian dataAustralia onlyAU + 20 countriesAU, NZ, SE AsiaAustraliaUS onlyAustraliaUS only

Each cell describes what that vendor’s own public material shows, as of 2026. “—” means we could not find it documented publicly, not that it does not exist. Spectrum Analysis and Geotech Information Services are consultancies rather than self-serve software. Confirm current detail with each provider.

Frequently asked questions about site selection.

What is site selection?
Site selection is the process of identifying and evaluating geographic locations for new commercial sites: retail stores, restaurants, gyms, fuel sites, or mixed-use developments. A complete site selection analysis looks at the catchment population, the demographic fit to the brand, competitor density inside the trade area, and how the candidate site compares against the existing network.
What are the criteria for site selection?
Standard site selection criteria fall into four buckets: catchment size (how many people live or work inside the trade area), demographic fit (whether the catchment’s age, income and household profile matches the brand’s target customer), competitive density (how many existing competitors already serve the trade area), and accessibility (drive-time, parking, public transport and signage exposure).
Why is site selection important?
A poor site decision is the single most expensive mistake a multi-site network can make. The capex is committed for 5 to 10 years, the rent is fixed in the lease, and the customer base is locked to whoever lives or drives past. Site selection software lets teams stress-test the assumptions on dozens of candidate sites in the time it used to take to evaluate one.
How do you choose a site for a business?
Define the trade area (drive-time, radius or custom polygon), pull the demographics inside it, map every existing competitor inside the trade area, score the candidate site against your existing network’s signature, and compare your shortlist side-by-side. SiteGaps runs all five on one map.
What software is used for site selection?
Site selection platforms include SiteGaps (Australia-first), GapMaps, Colliers LocationIQ, Placer.ai and GrowthFactor (both US only). Spectrum Analysis and Geotech Information Services serve the same market as consultancies rather than self-serve software. SiteGaps is the only one with self-serve monthly pricing, and the only platform in Australia combining predictive modelling and network planning in a single map.
How long does site selection take?
Without dedicated software, a single-site analysis takes a property analyst one to two weeks. With SiteGaps, the same analysis runs in minutes once the catchment is drawn. Teams running multi-site shortlists ship a first ranked recommendation inside 48 hours of signing up.
How much does site selection software cost?
SiteGaps starts at A$220 per month. Pricing is published openly on the pricing page. Enterprise plans exist for networks running 100+ sites a year. Most US site selection platforms quote on request only.
How is SiteGaps different from other site selection tools?
SiteGaps is a full GIS retail mapping platform with predictive modelling built into it, rather than one or the other. Catchments, demographics, competitor coverage, demand and the model that scores a site all sit in the same product, so you draw a trade area and get a forecast in the same session, trained on your own network rather than a national average. Most of this market does one half or the other: the map and the data, or a forecast that comes back as a report. If you would rather have the model built with you, SiteGaps IQ can be engaged that way as well. It is also the only one in the comparison above with pricing published on the page and self-serve signup.
What is onboarding like?
Same day. The Growth plan is self-serve, so you sign up at A$220 per month and start drawing catchments immediately, with no procurement cycle and no sales call to see a price. Bringing your own network in is a location upload. Enterprise takes longer only because we calibrate the model to your existing stores first, and that is the step that makes the forecasts yours rather than generic.
How do I know the forecasts are any good?
We hold the model to your existing stores before it scores one you have not opened. Every store is predicted with itself removed from the training data, so the number you see for a site you already run was produced by a model that had never seen it. On the network we built this on, that method explained roughly 80 percent of the variation in how those stores actually perform. It also tells you what we do not forecast: turnover directly proved unpredictable, so the model forecasts capture rate and multiplies it by the spend in the catchment, which is a number you can interrogate rather than take on trust.

Start your next site selection today.

Sign up and start evaluating sites the same day. Self-serve, no GIS engineer required, pricing on the page.

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