Privacy Policy
SiteGaps is committed to protecting user privacy. This Privacy Policy explains how we collect, use, and safeguard personal information when using the SiteGaps platform.
1. Information We Collect
When using SiteGaps we may collect certain information including account details, login credentials, and usage data related to platform interaction.
Authentication and account management are handled using secure third-party providers which manage login credentials and account security.
2. Platform Usage Data
We may collect non-identifying usage information to understand how the platform is used, improve features, and enhance performance.
3. Cookies
SiteGaps may use cookies or similar technologies to maintain session functionality, improve platform performance, and understand usage patterns.
4. Advertising
SiteGaps advertises using Google Ads. If you have seen or clicked one of our ads, Google may use cookies to tell us when a sign-up or purchase followed (conversion tracking), including the purchase value, and to show SiteGaps ads to people who have previously visited our website (remarketing).
This information is used only to measure and improve our advertising. It does not include your analyses or any data you enter into the platform. Google handles it under its own privacy policy.
You can opt out of personalised advertising from Google at any time at adssettings.google.com, and read how Google uses information from websites that use its services at policies.google.com/technologies/partner-sites.
5. Data Sources Used in Analysis
Analytical outputs within SiteGaps may utilise publicly available statistical information including Australian Bureau of Statistics (ABS) data as well as business location datasets and other geographic information sources.
These datasets are used solely for the purpose of generating market intelligence and analytical modelling within the platform.
6. Data Security
We take reasonable measures to protect user information and platform infrastructure from unauthorised access, misuse, or disclosure.
7. Third-Party Services
SiteGaps may integrate third-party services to support authentication, payments, or analytics. These providers operate under their own privacy policies.
8. Changes to This Policy
This Privacy Policy may be updated from time to time. Continued use of the platform constitutes acceptance of the most recent version.
9. Contact
If you have questions regarding this Privacy Policy please contact SiteGaps through the platform contact page.